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FAVER

A Food Ordering and Delivery App Designed For Students by Students.

A one-stop campus-based food ordering and delivery app where students can both

Order affordable meals from university food services and local restaurants around the campus when they are busy or

Earn by delivering to their peers on their spare time all by sharing their walk to class, all in one app.

A one-stop campus-based food ordering and delivery app where students can both

Order affordable meals from university food services and local restaurants around the campus when they are busy or

Earn by delivering to their peers on their spare time all by sharing their walk to class, all in one app.

No cars, no extra effort—just students helping students, and empowering their campus community.

No cars, no extra effort—just students helping students, and empowering their campus community.

ROLE

Founding Designer

DEVICE

Mobile

TIMELINE

1.5 year

Market discovery, Validation, Conception, Go to market and business planning, Iterative product development

TEAM

5

Product Owner, R&D manager, Business Development manager, Marketing Lead

MARKET OPPORTUNITY

Identifying an underserved need within North American college dining

$520M

untapped market opportunity

$520M

untapped market opportunity

65%

of students would prefer “for delivery” and “taken to go”

65%

of students would prefer “for delivery” and “taken to go”

Current Delivery Services

cannot offer accessible delivery services to students due to:
1️⃣ Restricted Car Access on campus areas.
2️⃣ High Delivery Costs which are too expensive for students.
3️⃣ Limited Entry for non-students where they cannot access certain areas requiring student ID.

Current Delivery Services

cannot offer accessible delivery services to students due to:
1️⃣ Restricted Car Access on campus areas.
2️⃣ High Delivery Costs which are too expensive for students.
3️⃣ Limited Entry for non-students where they cannot access certain areas requiring student ID.

HOW MIGHT WE

make food more accessible on campus while empowering campus community

USER NEEDS

Identifying Matching User Needs

SOLUTION

An affordable food ordering and community-based walk-sharing food delivery app where:

MARKET VALIDATION

Validating assumption with users

Validating assumption with business Partners

CONCEPTION

Brainstorming and design concepts for Faver MVP features

KEY DESIGN DECISION

Leveraging design to encourage and funnel busy students into delivery roles, addressing workforce acquisition challenges.

Highlighting both features through strategic visual cues

Prioritizing delivery feature on the landing page to encourage both user types toward completing deliveries.

Prioritizing delivery feature on the landing page to encourage both user types toward completing deliveries.

Highlighting the ordering feature by placing it centrally in the navigation bar with distinct styling for increased engagement.

Highlighting the ordering feature by placing it centrally in the navigation bar with distinct styling for increased engagement.

Prioritizing delivery feature on the landing page to encourage both user types toward completing deliveries.

Highlighting the ordering feature by placing it centrally in the navigation bar with distinct styling for increased engagement.

EARLY PROTOTYPES

Conducted usability testing with 5 users—2 students as prospective users placing orders and 3 students as prospective couriers handling deliveries.

FINDINGS

FINDINGS

1

Users found the app’s purpose unclear and had difficulty understanding its core functionality.

1

Users found the app’s purpose unclear and had difficulty understanding its core functionality.

2

Users were unsure if there are any students available to fulfill the delivery requests.

2

Users were unsure if there are any students available to fulfill the delivery requests.

3

Users found the UI cluttered and inconsistent

3

Users found the UI cluttered and inconsistent

FINAL DESIGN

How Faver evolved…

1

Users found the app’s purpose unclear and had difficulty understanding its core functionality.

1

Users found the app’s purpose unclear and had difficulty understanding its core functionality.

2

Users were unsure if there are any students available to fulfill the delivery requests.

2

Users were unsure if there are any students available to fulfill the delivery requests.

3

Users found the UI cluttered and inconsistent

3

Users found the UI cluttered and inconsistent

IMPACT

Collected 65 surveys with a demo of Faver's app

80%

Willing to order through Faver

63%

Willing to deliver through Faver

LESSIONS LEARNED

Keep the stakeholders in the loop & communicate the why and how

#Communication

#Presentation

Be patient to succeed but pivot when necessary

#Adaptability

#Resiliency

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